We created a speculative exclusive sunglasses brand that releases a limited collection of 7 kinds of
sunglasses per year, each of which is tailored to match the unique characteristics of the facial
structure in accordance with the theory of the 7 facial types.
sunglasses per year, each of which is tailored to match the unique characteristics of the facial
structure in accordance with the theory of the 7 facial types.
The design is based on geometric shapes and minimal typography differences and hierarchies.
Separate graphic packaging for each shape
* Division into 7 and relation to the shape's contexts and 'spirit'.
* Modern and innovative attitude, comes along with the approach of the brand mostly black and white, black on white, exceptions in orange can be found in social media and advertising.
* Mysticism - colorful interpretation for objects design in guided by the element of surprise and the value of determinism and the feeling that you don't have to see the product or choose it.
Separate graphic packaging for each shape
* Division into 7 and relation to the shape's contexts and 'spirit'.
* Modern and innovative attitude, comes along with the approach of the brand mostly black and white, black on white, exceptions in orange can be found in social media and advertising.
* Mysticism - colorful interpretation for objects design in guided by the element of surprise and the value of determinism and the feeling that you don't have to see the product or choose it.
The branding process was made during branding course in Bezalel academy, working as team with Hila Kadmon and Hagar Segev.
Instagram page - link
Interactive camera application that recognize your face's shape.
Built with p5js.
Built with p5js.
Prototype landing page of the new brand.
